Universal Studios is facing backlash over its plan to debut the new Michael Jackson biopic, Michael, with a holographic performance of the late pop icon at London’s O2 Arena. This innovative approach has sparked strong objections from Jackson’s family, who describe it as disrespectful.
The studio intends to use hologram technology to recreate Jackson’s final performances during the film’s premiere at the O2 Arena — the same venue where Jackson was scheduled to start his This Is It residency in July 2009. Jackson passed away at 50, just 18 days before his first scheduled concert, after preparing for 50 sold-out shows. Sources say this intense schedule exacerbated his dependency on the sedative propofol, which ultimately caused his death.
“Michael was a perfectionist. It feels like they’re trying to profit from his death again,” an insider shared, calling the digital resurrection “ghoulish” and “deeply disrespectful.”
The Jackson family has publicly condemned the holographic event, emphasizing that Michael Jackson would have despised being digitally revived for marketing purposes.
Despite the family's objections, Universal is negotiating with Cineworld to hold the premiere at the O2 Arena, citing the venue’s "emotional symmetry" with Jackson’s career milestones.
Author's summary: The planned holographic premiere of Michael Jackson’s biopic at the O2 Arena has ignited family outrage, highlighting tensions between innovative marketing and respecting the artist’s legacy.