Heba Ismail on Coming Into Her Own Movement 'Hebaism'

Heba Ismail on Coming Into Her Own Movement 'Hebaism'

Heba Ismail, raised in Jeddah, surrounded by art and history, has developed a unique style known as Hebaism, blending Cubism, Fauvism, and Saudi heritage.

Heba Ismail began painting in childhood, and it remains a central part of her life. She has coined the term Hebaism to describe her distinctive art style and brand.

It’s how I would describe my distinctive art style and brand. I’ve always loved using it to describe my art and any feeling it gives to someone. In other words, it resonates with them.

Born in Jeddah in the 1990s, Ismail primarily works with painting, creating thick-lined, angular portraits in oil or acrylic, combining influences from Cubism, Fauvism, and Surrealism.

Author's summary: Heba Ismail develops Hebaism art style.

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CairoScene CairoScene — 2025-10-30

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