Rival supermarkets, including Sainsbury’s, Tesco, and Morrisons, have developed price-matching schemes to compete with Aldi.
Aldi is the supermarket to beat on price, regularly winning Which?'s cheapest supermarket title, coming top every month except one in the past two years.
reveals the hidden secrets of Aldi Price Match schemes
Author's summary: Uncover the truth behind Aldi price match schemes.