Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers gained significant online traction, despite creative director debuts making headlines.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends and influencers from various industries.
- Thai actors
- TV stars, such as Christopher Briney from The Summer I Turned Pretty
- Long-term brand ambassadors from Hollywood and K-pop
The Spring/Summer 2026 season generated $881 million.
Brands of all sizes are tapping talent trends to drive global reach and high engagement.
Author's summary: Fashion brands leveraged celebrity influence to drive social media engagement during SS26.
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