Madison Keys on questionable coaching practices in WTA
Madison Keys revealed that some coaches approach players with job offers while still working for other athletes. Speaking on The Player's Box Podcast alongside Jessica Pegula, Jennifer Brady, and Desirae Krawczyk, Keys discussed the constant movement among players and coaches throughout the WTA season.
Seasonal transitions and coaching shifts
The American players agreed that the period around the US Open is when many start planning for the following season. Both athletes and coaches often evaluate whether they want to continue working together or explore new partnerships. According to Keys, this transition sometimes leads to ethically questionable behavior.
“Some players start looking before they’re officially done with their coach. And yes, I’ve had coaches come up to me like, ‘Are you looking for someone?’ and I’m thinking, ‘Aren’t you actively working with someone else?’”
Inside dynamics and behind-the-scenes talks
Keys mentioned that when a working relationship is nearing its end, agents may start exploring alternatives to prevent players from being left without support. These decisions often happen quietly, long before an official announcement is made.
“Sometimes your team senses that things are ending, maybe you’ve said things that imply you won’t continue after the US Open or Asia. Then agents start quietly feeling out options so you’re not coach-less. There are definitely coaches who poach. A lot of times the player has no idea it’s happening behind their back.”
Keys’ take on team trust
Madison Keys emphasized her preference for keeping a small and trustworthy support team, one that allows her to stay focused and comfortable throughout the season.
Author’s summary: Madison Keys discussed the ethical gray areas of coaching in tennis, noting that some coaches pursue new players while still employed, revealing complex backstage dynamics in WTA relationships.