Sofia Vergara Named New Skechers Ambassador After Knee Surgery
Sofia Vergara, known for her role in Modern Family, has become the new ambassador for Skechers. She will lead the company’s campaign for the Hands-Free Slip-ins Glide-Step line, which highlights the brand’s focus on comfort and modern design.
Discovery After Surgery
The actress turned to Skechers while recovering from knee surgery, seeking supportive footwear. After purchasing several pairs herself, she learned that her team had already been negotiating with the brand. This coincidence led to her official collaboration with Skechers.
Vergara’s Statement
“I don’t do anything unless I believe in it – and I truly believe in Skechers. I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Brand’s Perspective
Skechers praised Vergara for representing the brand’s values of confidence and comfort. President Michael Greenberg commented:
“She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
About the Campaign
The new Hands-Free Slip-ins Glide-Step collection emphasizes both convenience and versatility, aligning with Vergara’s personal sense of style and the brand’s innovation in everyday footwear.
Author’s Summary: Sofia Vergara joins Skechers as brand ambassador, inspired by her post-surgery experience with their shoes and driven by shared values of comfort and style.