That Luang Festival Boosts Consumption and Tourism in Laos
VIENTIANE, Nov. 6 (Xinhua) — The annual That Luang festival has begun in the Lao capital, Vientiane, marking five days of vibrant celebration, spiritual devotion, and lively trade. The event highlights the nation’s deep-rooted traditions while giving a strong impulse to tourism and local commerce.
Held from November 1 to 5, the festival is one of Laos’ most celebrated cultural occasions. It combines religious significance with economic enthusiasm, allowing both locals and visitors to take part in ceremonies while stimulating economic activity through trade and consumption.
Besides preserving heritage, the festival serves as a major business opportunity. It encourages festive spending and offers entrepreneurs a chance to connect with thousands of visitors arriving daily for the event.
Local Entrepreneurs Find Opportunity
Among those seizing the chance is Phoum, a 25-year-old resident of Vientiane, who turned inspiration into action after seeing the success of peers last year. Together with friends, he opened a small stall selling snacks and drinks, hoping for extra income during the festivities.
“Last year, I watched my friends run food stalls during the festival, and I was amazed at how much they earned in just a few days. It made me realize that even a small business, in a big crowd like this, can grow quickly and reach many people,” Phoum said.
Festival as a Cultural and Economic Hub
The That Luang festival remains a focal point of Lao culture, uniting the community through devotion and celebration while energizing the local economy through tourism and small-scale entrepreneurship.
Author’s summary: The That Luang festival in Vientiane merges cultural devotion and economic vitality, turning tradition into a dynamic driver of tourism and small business growth.