The John Lewis Christmas advert has returned, featuring a memory-laden '90s vinyl in its highly anticipated festive campaign.
The advert, created by Saatchi & Saatchi, focuses on a father and son relationship, showing a teenager giving his father a favourite track from his youth on vinyl.
The scene unfolds with the father discovering an unopened present with a yellow sticky note marked 'Dad' with a smiley face.
The ad highlights the teenager's attempt to connect with his father through music.
This is the first time John Lewis has centered its Christmas ad around a father and son relationship.
Author's summary: John Lewis releases a new Christmas advert.