Pineapple Bakery’s founder Adele Wong knows a thing or two about pineapple buns, the unexpectedly viral bite of the summer.
Adele created the recipe for Pineapple Bakery’s beloved pineapple bun two years ago. However, it took until June 2025 to emerge in the public and sell out 900 buns every week.
“Originally, we had planned to open up a Hong Kong-style bakery and sandwich shop where we make our own bread and serve sandwiches,”
Adele Wong was a private chef for two years before her pineapple bun was sampled by clients who became private investors in the Sheung Wan bakery. The group of real estate and finance professionals loved her dessert, prompting her to serve it to others.
The bakery was initially planned to serve traditional Hong Kong foods, including pineapple buns.
Author’s summary: Pineapple Bakery founder Adele Wong on viral buns success.