How global bakery trends are shaping the UK's baking sector

Global Bakery Trends in the UK

The UK's baking sector is being shaped by global trends, with international cuisine inspiring baking innovation in 2025.

Today's consumers expect a diverse array of sweet treats on the menu, incorporating flavors and baking techniques from around the globe.

80% of UK consumers buy products from or inspired by international dishes weekly.
90% of consumers are willing to try new products inspired by international cuisines.

From Scandinavian treats to Middle Eastern flavors, the industry is evolving to meet consumer demands.

Consumers are expecting to see a diverse array of sweet treats on the menu, that incorporate flavours and baking techniques from all over the globe.

Author's summary: Global trends shape UK baking sector.

British Baker — 2025-11-03