Waitrose Reimagines Print to Lead Food Culture
Waitrose is launching a reimagined print magazine and food content studio to make food "attainable" and celebrate the full funnel shopping experience.
The Waitrose Food magazine, on shelves for over 25 years, is being redesigned to reflect changes in food culture and inspire a new generation of foodies.
make food "attainable"
According to Murray Stevens, Head of Creative and Content at Waitrose, the magazine is a "key part" of the brand's content and is "hugely cherished" by its readers.
The new look magazine launches today, October 30, in partnership with Dentsu Creative, aiming to be more accessible to everyday cooks.
Author's summary: Waitrose reimagines print magazine.
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