Lacoste Debuts Rolex Paris Masters 2025 Collection - V Magazine

Lacoste Debuts Rolex Paris Masters 2025 Collection

The French brand will dress athletes Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Arthur Fils at the 2025 Rolex Paris Masters.

A premium partner of the tournament since 2024, the French sportswear brand’s crocodile logo will decorate the Paris La Défense Arena — the event’s new home.

Referees and ball boys and girls will also don a Lacoste co-branded collection with the tournament.

The Lacoste x Rolex Paris Masters 2025 collection is now available to shop online, and features items such as the Unisex Rolex Paris Masters Edition Ballboy Polo, as well as crocodile-emblemed caps.

The brand has also launched the “Crocodile Challenge” — a digital crocodile hunt using QR codes scattered throughout the Paris La Défense Arena.

Author's summary: Lacoste debuts collection for Rolex Paris Masters 2025.

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V Magazine V Magazine — 2025-10-29

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