The French brand will dress athletes Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Arthur Fils at the 2025 Rolex Paris Masters.
A premium partner of the tournament since 2024, the French sportswear brand’s crocodile logo will decorate the Paris La Défense Arena — the event’s new home.
Referees and ball boys and girls will also don a Lacoste co-branded collection with the tournament.
The Lacoste x Rolex Paris Masters 2025 collection is now available to shop online, and features items such as the Unisex Rolex Paris Masters Edition Ballboy Polo, as well as crocodile-emblemed caps.
The brand has also launched the “Crocodile Challenge” — a digital crocodile hunt using QR codes scattered throughout the Paris La Défense Arena.
Author's summary: Lacoste debuts collection for Rolex Paris Masters 2025.