Phia's Founders on AI's Impact on Online Shopping
Phia founders, Phoebe Gates and Sophia Kianni, are developing an AI assistant to aid in shopping and saving.
The founders, who met at Stanford, understood e-commerce from their own experiences and saw AI's potential to enhance discovery, shopping, and buying.
“There felt like there was this giant white space for, like, what should we actually buy, and why doesn’t everyone have a personal shopper in their pocket?”
Gates stated this at TechCrunch Disrupt 2025, highlighting the market opportunity.
The startup originated from a class project, proving its initial demand.
Author's summary: Phia's AI assistant aims to revolutionize online shopping.
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