Grammarly Rebrands as Superhuman
Grammarly is renaming itself as Superhuman after acquiring the Superhuman email client in July.
Typically, when a company acquires another, it absorbs the new company's branding or integrates it with its own identity. However, Grammarly is taking a different approach.
- The company will retain the Grammarly product name.
- Products like Coda, a productivity platform acquired last year, may be rebranded in the long run.
New AI Assistant: Superhuman Go
The company is launching an AI assistant called Superhuman Go, built into Grammarly's existing extension.
Superhuman Go can:
- Provide writing suggestions.
- Give feedback on emails.
- Connect with other apps like Jira, Gmail, Google Drive, and Google Calendar for more context.
No official statement on the reasoning behind the rebranding has been released.
Author's summary: Grammarly rebrands as Superhuman and launches AI assistant.
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