SCG and TBWA Thailand / Juice Promote Sustainable Living
SCG, Thailand's leading cement brand, has partnered with TBWA Thailand Juice to create an advertising campaign highlighting the connection between healthy living and low-carbon cement.
The campaign is based on the idea that SCG's commitment to reducing carbon emissions for the planet mirrors the mindset of individuals who make healthy choices to reduce harm to their bodies.
- Two films draw parallels between healthy choices and low-carbon cement, making the concept relatable and easy to understand.
- The campaign aims to encourage consumers to look for the low-carbon label when choosing cement.
A stronger, more sustainable world begins with mindful choices.
Author's summary: SCG promotes sustainable living through low-carbon cement choices.
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