Luxury Travellers Seek Unique Experiences
Demand for independent hotels offering creative guest experiences is rising, as travellers turn away from generic accommodations.
“Demand for independent luxury accommodation is more pronounced than ever because people are always after unique hotels and experiences.”
According to Philipp Weghmann, chief development officer of Preferred Travel Group, findings from the Luxury Travel Report by Preferred Hotels & Resorts and The Harris Poll reveal that 70% of surveyed luxury travellers dislike the "sameness in design, service, and experience" in modern luxury hotels.
- The report identifies a trend of "dupe culture and algorithm-driven itineraries" leading to cities and stays feeling indistinguishable.
- This phenomenon is described as the "beige-ification of travel".
Author's summary: Travellers seek unique hotel experiences.
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