What Makes a Moonshot
Astro Teller, CEO of X, Alphabet's "moonshot factory", shared insights on what makes a moonshot at the TechCrunch Disrupt 2025 conference.
Teller noted that X has a "2% hit rate", meaning most of their attempts don't work out, and that's acceptable. Notable companies that started as moonshots from X include Waymo and Wing.
Defining a Moonshot
X defines a moonshot as having three components:
- Attempting to solve a huge problem in the world.
- Having a product or service that could make the problem go away, however unlikely.
X has a 2% hit rate, which means that most of the things the company tries don't work out, and that's okay.
Author's summary: Astro Teller shares X's moonshot approach.
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