A Model for Multilingual Public Health Campaigns
In Frederick County, Maryland, a Spanish-language stroke-awareness program is saving lives and inspiring a broader approach to health care education.
For decades, strokes have been a leading cause of death and the number one cause of disability in Frederick County, Maryland, located about 50 miles west of Baltimore.
In 2023, Frederick County became the nation’s first county to participate in a Stroke Smart education campaign that uses the mnemonic BE FAST (for balance, eyes, face, arms, speech and time) to help residents remember stroke symptoms.
However, the mnemonic was meaningless to the roughly 31,000 of Frederick County’s nearly 300,000 residents who speak primarily Spanish.
Rather than simply translate the campaign from English to Spanish, the county researched the best way to reach the Spanish-speaking population and came up with Project AHORA.
No direct quotes available in the text.
Author's summary: Spanish-language stroke awareness program saves lives.
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