How Piyush Pandey gave India its most famous political slogan, ‘Ab ki baar, Modi sarkar’

Piyush Pandey: The Man Behind India's Most Famous Political Slogan

India's legendary adman, Piyush Pandey, has passed away, leaving behind a legacy of unforgettable campaigns for brands like Asian Paints and Fevicol.

He is also credited with creating India's most popular political slogan, 'Ab ki baar, Modi sarkar', which contributed to Narendra Modi's success in the 2014 general elections.

Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.

Tributes poured in as news of his demise broke, with politicians, filmmakers, and others mourning the loss of a 70-year-old advertising legend who created iconic ads for Fevicol, Cadbury, Asian Paints, and more.

Pandey's legacy extends beyond advertisements, including his work on the memorable slogan 'Ab ki Baar, Modi sarkar' used in Narendra Modi's 2014 election campaign.

Author's summary: Piyush Pandey created India's most famous political slogan.

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Firstpost Firstpost — 2025-10-24

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