VML Wins Pizza Hut, A Significant Deal for WPP
WPP, despite facing challenges, continues to drive business forward through its key agencies, including WPP Media, VML, and Ogilvy.
VML, one of WPP's big creative agencies, has secured a significant win with Pizza Hut, a major client.
When WPP is beset by storm clouds - with the occasional thunderstorm dumping its load - the only thing its agencies can do is get on with business.
This win is crucial as big clients consolidate, and WPP Media, the biggest profit driver in good times, awaits the fallout from Cindy Rose's elevation to WPP CEO.
Author's summary: WPP's VML wins Pizza Hut deal.