Deutsche Telekom Promotes Device Recycling
Deutsche Telekom is incentivizing customers to recycle their old devices with a unique prize: 1kg of gold.
The initiative, which runs until November, aims to reduce the estimated 195 million disused mobile phones in the market.
- 1kg of gold as the top-tier prize
- Tickets to football matches
- Vouchers for the German Football Association's official merchandise store
Deutsche Telekom's efforts build on previous schemes that resulted in over 11 million phones being returned by the end of 2024.
The company's recycling initiatives now include modems, routers, repeaters, and TV receivers, in addition to mobile phones.
Author's summary: Deutsche Telekom offers gold for recycling old devices.
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