Sonoco's Inaugural TV Ads
Sonoco's first TV ads focus on everyday moments related to packaging. The company's return on investment has been stronger than expected, according to a marketing director, after turning to connected TV.
The metal packaging unit's campaign, which ran over Labor Day weekend, aimed to connect with consumers who are also Sonoco's customers. The ads depict scenes such as family members using metal cans, a boy handing an aerosol can to a man, and people using metal cups at a dinner table.
Sonoco's metal packaging is "part of real-life moments" - Becky Skipper, director of business development and marketing at Sonoco Metal Packaging.
Developers intentionally focused on these scenarios rather than highlighting the products' features in the advertisement.
Author's summary: Sonoco's TV ads showcase everyday packaging moments.
More News
- Suspect in Kada Scott disappearance seen peering into woman's window in viral video: sources
- Our Opinion: Legislature should leave public notices alone
- Best Esports Betting Sites in 2025 - Top Bookmakers, Tips & Offers
- Edinburgh Zoo welcomes pair of camel brothers
- VIDEO: Inside the CSIR’s cyber security, robotics hubs
- Where Are They Now: Tony Cherico still passionate about giving back at Bentonville High School | Whole Hog Sports
- Captain KL to lead Cook Islands
- Nathi Mthethwa: Some questions - OPINION | Politicsweb
- 476 schools do not offer maths as matric subject - BOSA - POLITICS | Politicsweb
- Port of Leith Distillery-owner appoints two new board members - Harpers Wine & Spirit Trade News