Cannabis consultant Max Jackson outlines the harsh realities of entering Virginia’s emerging cannabis market.
From regulatory capture to tax traps like §280E, his “Operator’s Playbook” offers blunt, experience-based advice for entrepreneurs hoping to build sustainable businesses in an industry already under siege by monopolistic forces.
the fight for the soul of the cannabis market is well underway
By RVA Staff, Oct 16, 2025, CANNABIS CULTURE, COMMUNITY, CULTURE.
Editor’s Note: Max Jackson, founder of Cannabis Wise Guys and a presenter at the recent Virginia Cannabis Oversight Commission, shares his insights on what new operators need to know before entering this volatile market.
Author's summary: Insights for entrepreneurs in Virginia's cannabis market.