A Forecast 2026 panel discussion, moderated by journalist Gigi Stone Woods, features MediaCo Chief Revenue Officer Brian Fisher and Audacy Chief Programming Officer Jeff Sottolano, revealing how legacy broadcasters are adapting to the digital age.
The crown belongs to those who can weaponize the holy trinity: content that captivates, data that predicts, and distribution that conquers.
In the media business, companies are forming new alliances and strategies to succeed in the attention economy.
Author's summary: Media companies vie for dominance in the digital age.