Harrogate Spring Water Removes '1571' Strapline
Harrogate Spring Water has agreed to stop using the 'since 1571' strapline after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The strapline referred to the year Harrogate's spring water was first recognized as special by William Slingsby.
We considered that the presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
Harrogate Spring Water was actually founded in 2002, not in 1571 as the strapline suggested.
The decision came after the Pinewoods Conservation Group (PCG) made three complaints to the ASA, which issued a summary of the "informally resolved case".
Author's summary: Harrogate Spring Water stops using misleading strapline.
- Complaints made by: Pinewoods Conservation Group (PCG)
- Strapline: 'since 1571'
- Year Harrogate Spring Water was founded: 2002
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