New Players in the Running Shoe Market
Designing a good running shoe is a lot harder than designing a good-looking running shoe. However, this hasn't stopped new activewear brands like Alo, Tracksmith, and even Zara from entering the market.
For years, the running shoe market has been dominated by performance giants such as Nike, Brooks, Adidas, Asics, and New Balance, who have spent decades perfecting their designs and technologies.
- Nike
- Brooks
- Adidas
- Asics
- New Balance
These legacy companies have fine-tuned foams, uppers, and outsoles, making it challenging for newcomers to compete.
Designing a good running shoe is a lot harder than designing a good-looking running shoe.
Author's summary: New brands enter the running shoe market.
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