Strava and Airbnb Partnership
Strava and Airbnb have announced a new partnership to capitalize on the growing trend of holidays built around scenic runs in the UK.
The collaboration aims to help runners, particularly the booming Gen Z demographic, escape “city loop fatigue” and discover new rural running destinations across the UK.
Research Findings
According to their survey, nearly three-quarters (74%) of young runners (aged 18-29) have either planned or are considering a countryside ‘runcation’.
- 56% of young runners admit to feeling bored or uninspired by their usual urban routes.
- 64% of young runners are unsure of where to start when it comes to finding good routes in new places.
This partnership is backed by new research from the two companies, which highlights the rise of fitness-inspired travel.
escape “city loop fatigue”
Author summary: Strava and Airbnb team up to promote scenic runs in the UK.