“My superpower is my fearlessness.” Down the hall, while a group of grade-school girls practiced their tendus in mismatched leotards, Timothée Chalamet spent an hour walking in circles. He experimented with his footfalls, adjusted the swing of his gait, paused, reset, and touched the tips of his long fingers together. He repeated this circular walk multiple times until it seemed effortless and natural.
We are in a dance studio in Hell’s Kitchen, the neighborhood where the 29-year-old Chalamet grew up. He is rehearsing for a challenging role that has frustrated many actors before him: the leading man promoting his latest project.
Chalamet created a unique performance concept—his own idea—that resembles an acid trip version of a cadet march. The press tour for Marty Supreme features Chalamet at the center of a group of men dressed in black, each wearing a cadmium-orange Ping-Pong ball the size of a classroom globe on his head.
This striking image of pumpkin-headed foot soldiers is part of a bold, album-release-style promotional campaign. The night before, Chalamet introduced them on Instagram Live to an audience of 45,000 people, teasing the movie’s Christmas Day release.
“My superpower is my fearlessness.”
Chalamet’s innovative approach aims to make the promotion as memorable as the film itself, blending performance art with marketing.
Author’s summary: Timothée Chalamet embraces fearlessness and innovation, merging performance art with film promotion through a surreal and memorable press tour concept.
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