Over the past decade, Nigerian music, especially Afrobeats, has become a global cultural force.
Afrobeats contributes roughly $2 billion annually to the global music economy, according to PwC.
Nigerian artists earned over N58 billion in royalties on Spotify in 2024, more than doubling the previous year's earnings.
YouTube is a key platform driving this growth, with creators benefiting from revenue sharing via ads, subscriptions, and Shorts.
As these channels grow, they gain access to monetization tools that reward viewership, global reach, and engagement.
Afrobeats has transformed from a regional sound into a global cultural force.
Author's summary: Nigerian music expands globally.