Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel has unveiled a new fashion doll collection inspired by the Netflix animated film “KPop Demon Hunters.” The three-doll pack features characters Rumi, Mira, and Zoey from the movie's fictional K-pop group HUNTR/X.
The dolls replicate the group's finale outfits from the film, highlighting distinctive costumes, accessories, and hairstyles. Each set will be available exclusively on Mattel Creations starting November 12, with shipping scheduled for fall 2026.
This release marks Mattel’s first official product collaboration linked to the “KPop Demon Hunters” franchise. The company previously announced in October that it had entered a global co-master toy licensing partnership with Hasbro for the series.
Netflix identified “KPop Demon Hunters” as its most-watched movie of all time based on viewing statistics.
The limited edition aims to attract both fans of the film and dedicated doll collectors. Every purchase includes a certificate of authenticity.
Author’s Summary
Mattel introduces collector dolls based on Netflix’s “KPop Demon Hunters,” marking its debut collaboration for the franchise with exclusive global distribution.