Mattel Launches First KPop Demon Hunters Doll Series
Less than a month after partnering with Netflix's KPop Demon Hunters, Mattel is releasing its debut licensed toy collection: a three-pack of HUNTR/X dolls. This set reimagines the characters Rumi, Mira, and Zoey as fully articulated fashion dolls.
Design and Features
Each doll wears the iconic outfit from the film’s finale and comes equipped with signature weapons and distinctive hairstyles, capturing the star power of the characters. Fans of all ages can use the dolls to reenact demon battles, perform on stage, and "seal the Honmoon" from the comfort of home.
“These toys are ready for a takedown.”
Packaging and Availability
The dolls come in a shining, lightstick-inspired box, emphasizing their vibrant style and connection to KPop culture. This first release from Mattel, now a global co-master toy licensee of the franchise alongside Hasbro, will be available for presale on November 12 via Mattel Creations.
“Fans of all ages can shine like they're born to be.”
Shipping is scheduled for next fall, with more merchandise planned throughout the coming year as part of Mattel's ongoing collaboration with the franchise.
Summary
The HUNTR/X doll series brings beloved KPop Demon Hunters characters to life with detailed fashion dolls, signaling a growing range of franchise merchandise from Mattel.