Netflix’s hit animated series KPop Demon Hunters expands beyond the screen with a new collection of HUNTR/X fashion dolls. The three-pack features beloved demon-slaying idols Rumi, Mira, and Zoey.
This doll set is part of a larger partnership between Netflix, Mattel, and Hasbro announced recently, promising more KPop Demon Hunters merchandise, including toys, games, and cosplay items.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
“Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
Netflix’s collaboration with these leading toy companies marks its first joint effort to bring fan-favorite characters to life through detailed collectible dolls.
Author's summary: Netflix and Mattel unveil premium dolls of KPop Demon Hunters idols, launching pre-orders November 12 with shipping set for Fall 2026, exciting fans worldwide.