Starbucks Addresses Rush for Bearista Cold Cups
Starbucks released a new holiday-themed tumbler called the Bearista Cold Cup on November 6, which sold out almost immediately, sparking widespread excitement and frustration.
Product Description
The 20-ounce Bearista Cold Cup is shaped like a bear and comes clear with an attached lid and straw. When the straw is inserted, it resembles a green beanie—Starbucks' signature color—resting on the bear's head.
Release and Social Media Reaction
Starbucks first revealed the Bearista cup on Instagram on November 5, quickly generating high demand among fans. Many customers shared on social media that the cup was already sold out by the time they tried to purchase it, with some reporting that stores had very limited stock.
- "Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store," one user wrote on Starbucks' official Instagram.
- Another customer said, "Our local store received ONE."
- Some questioned, "Why are you even marketing this?"
- Others alleged that employees at certain locations bought the cups before customers due to the limited supply.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
Starbucks has responded to the feedback and is addressing the concerns surrounding the high demand and limited availability of the Bearista Cold Cups.
Author’s Summary
Starbucks’ festive Bearista Cold Cup quickly sold out, creating customer frustration over limited stock and employee access, prompting a company response.