Unified Data Platform Enhances Transit Efficiency
Swiftly delivers a unified data platform that provides real-time passenger predictions, fleet monitoring, and alerts to improve operational efficiency.
The Problem of Ghost and Zombie Buses
Ghost and zombie buses—vehicles that either never arrive or appear unexpectedly—frustrate riders and undermine trust in transit systems. These issues leave passengers stranded or confused, damaging their confidence in real-time transit information.
Definitions and Rider Impact
- Ghost bus: A bus expected by riders that fails to show up. For example, the app might indicate a bus arriving in 5 minutes, but when the countdown reaches zero, the bus disappears, leaving riders uncertain and stranded.
- Zombie bus: A bus that arrives unexpectedly earlier than predicted. For instance, if an app shows the next bus 20 minutes away, but one arrives in 5 minutes, riders are left guessing rather than planning.
"Ghost and zombie buses are nightmares for transit agencies and their riders. Few things are more frustrating than waiting for a bus that never comes or being surprised by one that wasn’t supposed to. Ghost and zombie buses are more than just operational hiccups; they break the promise that public transit makes to riders: You’ll know when your bus is coming. And when that promise is broken, riders notice."
Discussion under hashtags such as #GhostedByTheBus on X (formerly Twitter) highlights widespread rider frustration with these irregularities.
Swiftly’s Solution
Swiftly creates tools that help transit agencies eliminate ghost and zombie buses, ensuring real-time transit data remains accurate and dependable—even during unexpected events.
The outcome is fewer stranded and confused riders and a transit experience that gains greater trust and reliability.
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